Following our first class on January 13th, the students have been divided into 5 groups. Each group was allocated 1 or 2 mentors and together they have been working on a business idea that answers a medical question.
On March 24th, these 5 groups will present their business ideas to a panel of judges at the BMJ. Each team will give a 20 min presentation, including Q&A, and then will go through 15 min of judging time.
The ideas will be judged on the viability of the product, how well it answers the problem stated, and the use of tech / digital innovation.
As the prize, BMJ has kindly offered to provide the winners with a mentorship programme for 3 months. The mentorship programme includes:
Access to BMJ’s experts in marketing, both competitor intelligence and marketing campaigns to develop strong market proposition in the clinical space
Access to BMJ’s sales networks both in UK and Global
Help with developing scalable business and financial model to deliver value
Creation of a product development process to create robust products, moving from start-up stage to product ready
Access to technology resources to ensure resilience in all digital products
Desks in the BMA house
We cannot wait to hear their business ideas on March 24th!