Healbe’s wearable device GoBe claims to be the first automatic nutrition tracker that can passively measure caloric intake, heart rate, hydration levels, blood pressure, stress, activity, sleep phases, and more.
It always feels good to get things done automatically; more so when it comes to unpleasant tasks like counting calories and losing weight. All existing nutrition and calorie intake tracking devices and apps necessitate users to manually enter the details of the foods they have eaten, some even requiring manual logging of heart rate and exercise data, to get a complete picture of their nutrition and fitness.
GoBe, the flagship fitness wearable from Healbe Corporation, claims to do away with all this manual logging and automatically track your calorie intake and physical activity so that you can just ‘go be you.
Hailed as ‘The Original 100% Automatic Body Manager’, GoBe allows users to automatically measure heart rate, stress levels, hydration levels, calorie intake, calories burned, sleep status, and blood pressure to give a complete picture of your body.
"We live in an age of information, and yet 98 percent of diets fail. Wearable technologies are trying to solve this problem, but I found that none had succeeded in making it easy for people to know whether they're getting the right amount of food, water, exercise and sleep," says Artem Shipitsin, founder and CEO of Healbe Corporation.
GoBe’s patented Healbe FLOW technology draws data from the pulse sensor, impedance sensor and accelerometer embedded in the device and uses advanced algorithm to measure the amount of glucose in the cells through your skin to passively and automatically measure calorie intake, calorie burn and metabolic rate during any physical activity.
The idea of passive nutrition tracking via transdermal measurement of glucose levels and other metabolites is not new. Last year, Airo Health, an Ontario-based startup began taking preorders for a passive nutrition tracking wristband only to refund a few weeks later saying that it needs further testing and validation.
This, of course, raises questions about GoBe’s passive tracking ability too. In an email to MobiHealthNews, Healbe’s CEO Artem Shipitsin admits that the device so far has been tested only in-house and will go for a third party independent validation tests soon.
He claims that GoBe’s accuracy levels in glucose sensing fall within the 80 percent to 85 percent range of a traditional glucometer measurements and calorie intake readings within 88 percent to 92 percent range of standard caloric table calculations.
Qualms about claims aside, the crowdfunding campaign for the device has been a hit on Indiegogo, raising more than six times the amount it has been looking for in less than two weeks. The company attributes this overnight success to the device’s novelty and utility.
"Our technology is the first of its kind, and we wanted to get as many people involved as possible, as early as possible. Indiegogo was a natural fit for GoBe," said George Mikaberydze, Healbe’s Managing Director.
The company already developed a functional prototype and accompanied iOS and Android smartphone apps and expects to ship the devices as soon as early June 2014. The device would cost $299.99 but can be preordered from the company website or Indiegogo at $189.