Social Media Users in Argentina Spend Around 4.3 Hours Online - In Japan It Is Only 42 Minutes

According to a WeAreSocial January 2015 report comparing countries on their use of social media, people in Japan and South Korea do only spend a fraction of the time on platforms compared to people in Argentina or in the Philippines. The average, according to research by WeAreSocial suggests that the average social media user spends around 2 hours and 25 minutes per day using social networks and microblogs.

Graphic tweet:   Tweet to @nuviun

In the visualisation above we looked at how many active social media accounts are registered on the top social networks in each of the countries (x). How long people in each country are expected to spend online per day can be seen on the y-axis. The result is an interesting picture on how each country behaves on online social media. In percentage terms, Singapore has more than 6 times as many active social media accounts on leading online networks than India. 

Argentina's Social Media Consumption per Day: 4.3 Hours 

Argentina stands out. A country with more than 45 million in population has more than 32 million citizens who actively use the internet and has 26 million social media accounts (not unique users). Why is this impressive? Since January 2014 the country has seen a steep increase of 37% in growths for active internet users (WeAreSocial market research report).

Japan's Social Media Consumption per Day: 0.7 Hours or 42 Minutes

Japan has already managed to bring 86% or 109.6 million citizens online via fixed and mobile connection. However there are only 19% or 24 million active user accounts registered. This could be one of many reasons why Japanese users spend so little time on social media compared to other countries.

If you compare the percentages, Argentina has more mobile accounts and social media accounts while both countries have almost the same rate of urbanisation and rates for citizens who actively using the web.