Brian de Francesca is the founder and CEO of Ver2 – the leading provider of Digital Medicine Services in the Middle East. A pioneer in the digitalization of medicine with over two decades of international healthcare experience – Brian conducted his first teleradiology projects between Thailand and the USA 20 years ago, and since then has been involved in a wide range of Digital Medicine programs around the world – including an award winning TeleStroke program in South Asia; Chronic Disease Management programs in Europe and Digital Pathology initiatives in the Middle East. He regularly speaks and writes on The Digitalization of Medicine, most recently at the Big Data Conference at Arab Health. Brian is a graduate of Johns Hopkins and Loyola University, a Fellow of the Advisory Board Company and a Certified Corporate Director (IOD). He is committed to using connectivity, cognitive computing and sensing devices to solve healthcare’s greatest problems.