31 August to 31 August 2016
How can tech and wearables be used to influence behavioural change? Our speakers include Prof Miron-Shatz on how to use tech to change behaviour, Maxim Osipov from Sentimoto, a startup using data and wearables to improve care in older people, and Dr Carolyn Mair, a psychologist from the London College of Fashion.
Register here: http://goo.gl/0jIADW
6.30 pm - Arrivals, networking over refreshments and snacks
6.45 pm – Maxim Osipov, CTO and Co-Founder, Sentimoto @sentimoto
Founded by healthcare innovation scientists, Sentimoto aims to dramatically improve care for older people by approaching it from a shared economy perspective. Enabled by the rise of wearables and behaviour analysis, Sentimoto facilitates creation of care circles with older people, their families, health and social care workers, leading to safer and healthier ageing.
7.00 pm - Q&A
7.10 pm – Professor Talya Miron-Shatz PhD, CEO BuddyNSoul
A researcher, consultant and entrepreneur, Talya will discuss the real challenge of digital health - to use the technology in order to create meaningful and lasting behaviour change. This requires patient comprehension, engagement, and the psychological insight that helps render digital tools into a powerful, sustainable vehicle for behaviour change toward health.
Prof. Miron-Shatz is available for discussing behaviour change, Aug 30/31. Contact her directly at [email protected]
7.30 pm - Q&A
7.40 pm - Short break, networking over refreshments and snacks
8.00 pm – Dr Carolyn Mair PhD, London College of Fashion @PsychFashionLCF
Dr Mair created the only Masters course to apply psychology in the context of fashion at the London College of Fashion. With her background in design and technology, she is ideally placed to address how the design of wearable technology might affect adoption.
8.15 pm - Q&A
8.30 pm - Close and networking
CEO of CureMyWay and Buddy&Soul at nuviun
A PhD. in psychology, I did my post-doc at Princeton University with Nobel Laureate Daniel Kahneman, taught at Wharton, and do substantial research on patient comprehension and motivation, including in the digital health realm. With CureMyWay, I consult pharma, health advertising agencies, startups and corporations on how to achieve ongoing engagement and sustainable behavior change. Buddy&Soul, my company, offers a scalable, compelling solution for patient engagement and for brands.View profile
Subject Director Psychology at University of the Arts London (UAL)
Dr Carolyn Mair, Chartered Psychologist, Fellow of the British Psychological Society, is Subject Director Psychology at London College of Fashion, University of the Arts London where she established the first Masters and Undergraduate courses in the world to apply psychological science in the context of fashion. Her PhD in Cognitive Neuroscience, MSc Research Methods Psychology and BSc (Hons) Applied Psychology and Computing enables Carolyn to contribute to multidisciplinary projects.View profile
Campus London, 4-5 Bonhill Street, London EC2A 4BX
Maxim Osipov holds an engineering degree in Computer Science, EMBA in Strategic Marketing from the Stockholm School of Economics and DPhil in Healthcare Innovation from the University of Oxford, where his research was focused on identification of mental disorders from behavioural data. He also worked for more than 10 years for Motorola, Siemens and GE leading development teams and R&D groups and contributed to creation of successful products in a number of areas, from mobile to automotive and power plants automation.
A decision scientist (PhD. in psychology) who worked with Nobel Laureate Daniel Kahneman at Princeton University, taught consumer behavior at Wharton, and wrote over 50 academic papers on medical decision making by patients and physicians. Prof. Miron-Shatz knows quite a bit about digital health, how it needs to be delivered, and how people can be motivated to engage with it.
Her industry experience spans working with big pharma, corporations developing patient portals and wearables, with health advertising agencies, and with startups.
Talya is CEO of BuddyNSoul, a startup that offers a novel approach to sustainable behavior change and ongoing engagement with patients and people in general. Brands, insurers and providers - stay tuned.
Chartered Psychologist Dr Carolyn Mair is Reader and Subject Director in Psychology at London College of Fashion, University of the Arts London where she developed the first and only Masters courses in the world to apply psychology in the context of fashion. Carolyn has a diverse background including careers in visual merchandising, graphic design, dressmaking, computer science and psychology. She was awarded a PhD in Cognitive Neuroscience for her investigations into the spatiotemporal aspects of visual memory. Carolyn now works mainly in multidisciplinary domains in academia and industry.
Maxim Osipov, CTO and Co-Founder, Sentimoto "Beyond Quantified Self or When Data Really Matters"
Dr Carolyn Mair PhD, London College of Fashion "Designing Wearables for Better Adoption"
Prof Talya Miron-Shatz PhD, CEO BuddyNSoul "Behaviour Change: The New Frontier in Digital Health"
Thanks to Meetupvideo 'Event videos with next day delivery' (meetupvideo.com) for sponsoring our videos.
FreeMind Consulting Group (kindly provided drinks and snacks)